Our culture toys with lust.[i] We know the power of lust so well that we use it to sell hamburgers and cars and beer. I mean, seriously. Step back and consider how crazy that is. We take things that are already attractive and then add sex to them to sell them better! Burgers, sports cars, and beer! We crave these things on their own! And yet advertisers are still compelled to add an ingredient in to make them even more desirous: sex. On the flip side, you never see sex requiring anything else to sell it. Your local strip club isn’t trying to lure people in with their mouthwatering hamburgers.
Last week we considered Jesus’ difficult words about lust. Jesus takes the Old Testament standard of sexual purity of not committing adultery to a radical place: the heart. Jesus says that we are called by God to not even entertain lustful desires in our heart.
Jesus takes lust seriously. He takes lust seriously because when we lust we reveal that our heart is aimed at gratifying ourselves, not honoring God.
We tend to fear the wrong things when it comes to lust. We fear what a life of unfulfilled desires might look like. We fear the relational consequences of getting caught looking at pornography. We fear having our reputation marred.
But there are things we should really fear: the state of our soul, for starters. And of course, we should fear our Maker, God himself.