Consumerism

Consumers at Church, part I

Consumers at Church, part I

We have been exploring in this series the impact of how our identity has been shaped as consumers in 21st century America. Last week we reflected on Jamie Smith’s profound book, Desiring the Kingdom, and his insights into how consumerism shapes who we are. In the next two posts, I will apply those insights into how we engage the local church. In today’s post I want to consider just how strange our current posture of selecting a church is in an historic context. That statement might not naturally draw you in, but it’s only when we are able to see how alien and strange our current reality is that we can begin to consider how to diagnose our condition and, Lord willing, be cured.

The notion of “church shopping” first becomes a possibility in 20th century America.

Consumers at the Mall

Consumers at the Mall

Jamie Smith’s profound book, Desiring the Kingdom, lays out a captivating description of the shopping mall as seen through the eyes of a Martian. In doing so, Smith gives us new eyes to see the ways in which the mall speaks cultural truths.

Smith exposes three truths that the mall tells us about ourselves as consumers and I’ve added a fourth:

1)      “I’m broken, therefore I shop.” The mall latches onto our own sense of deficit and insecurity; it creates desires and offers fulfillment for those desires, whether it is a PS4 or a new wardrobe or a salty soft pretzel coupled with a tart and sweet lemonade.

We are Consumers

We are Consumers

Like it or not, we are consumers. Just as a peasant in feudal 13th century Normandy was inextricably a farmer, so we, 21st century westerners, are inextricably consumers. That isn’t to say the 13th century farmer or the 21st century consumer is reduced to that identity, but it is undeniably a part of how the farmer or the consumer thinks, feels, believes, and acts.

That consumerism, then, profoundly shapes the way we view the world and our faith. We can’t help but view our faith with the eyes of consumerism. That might feel like an off-putting statement. I realize that consumerism is thrown around as a dirty word and our natural impulse is to distance ourselves from it.